AM Insider Podcast

  • Answer your burning questions

  • Learn from experienced individuals

  • Discover how innovation can push the boundaries of what is possible

Informative discussions on the adoption of Additive Manufacturing

Season 2 / Episode 1

New Beginnings

This podcast episode features Amos Breyfogle, an experienced professional in the additive manufacturing (AM) industry, who shares his diverse career journey and offers insights on navigating the AM landscape. Key topics include how to enter, grow, and transition within the AM industry, the importance of people skills, career longevity, negotiation tactics, and the potential future of mass customization in AM. Amos also discusses his current entrepreneurial venture in New Zealand, focusing on outdoor sporting goods.

 

Key Themes

  • Navigating an Unconventional Career Path in Additive Manufacturing

  • Essential Skills for Success in Additive Manufacturing

  • Transitioning within the AM Industry

  • Negotiation Tactics in the Job Market

  • Entrepreneurship and Additive Manufacturing

  • The Future of Additive Manufacturing

Season 2 / Episode 2

Get your Stubby on

This podcast episode of AM Insider features a conversation with Derek McCurry, the owner of Stubby Nozzle Co. McCurry shares his journey from working in additive manufacturing marketing to establishing his own business designing, manufacturing, and selling 3D-printed car care products, specifically leaf blower nozzles for drying vehicles. The discussion covers his background as a mechanical engineer and marketer, the evolution of his business from Facebook Marketplace to his website and major online retailers, and the benefits and challenges of using 3D printing for final product manufacturing. McCurry offers insights into the importance of marketing for small businesses, leveraging customer feedback for product development, and his experiences scaling his manufacturing through desktop FDM printers. He also touches on examples of other successful small businesses utilizing 3D printing and provides advice for individuals looking to start their own ventures in this space.

  • The Leap from Additive Manufacturing to Real-World Product Development

  •  Derek McCurry's Background and the Genesis of Stubby Nozzle Co.

  •  Product Details and Manufacturing

  • Evolution of Sales Channels and the Importance of a Direct-to-Consumer Website

  • The Crucial Role of Marketing in Entrepreneurial Success

  • Viability of 3D Printing for End-Use Products

  • Advice for Aspiring Entrepreneurs in Additive Manufacturing

  •  Examples of Other Successful Small Businesses Utilizing 3D Printing

  •  Competition and Market Validation

  •  Future Product Development and Customer Feedback

  • Marketing Strategies Beyond Online Marketplaces

  • Skills Learned from Additive Manufacturing and Previous Roles

  • Resources for Aspiring Entrepreneurs

Season 2 / Episode 3

Chasing Butterflies

This podcast episode of AM Insider features a discussion with Brent Ewald, a software development manager at Autodesk, about his diverse career journey within the additive manufacturing space. The hosts, Justin Hopkins and Dustin Kloempken, explore Ewald's transition from mechanical engineering and R&D in 3D printing at HP to software development. Their conversation examines the evolution of software in additive manufacturing, the importance of data analysis, and the future potential of technologies like implicit modeling and standardized file formats. They also touch upon the skills needed for those entering the software side of the additive industry and briefly discuss the emergence of AI in this field.

  • Career Navigation in Additive Manufacturing

  • The Crucial Role of Software in the Future of Additive Manufacturing

  • Advice for Individuals Interested in Software in Additive Manufacturing

  • Geometry Representation in CAD and Additive Manufacturing

  • The Impact of Artificial Intelligence (AI) on Additive Manufacturing

Season 2 / Episode 4

Endeavor

This episode features a discussion between Justin Hopkins and Dustin Kloempken of AM Insider and their guest, Phil Arnold, founder of Endeavor 3D. The conversation focuses on the challenges and strategies involved in starting and growing a contract manufacturing business within the additive manufacturing industry. Arnold shares his experiences, highlighting the importance of rapid decision-making, investing heavily in equipment, learning from failures, and building a strong team. They also explore the potential impact of artificial intelligence and geopolitical factors on the future of additive manufacturing. The discussion underscores the capital-intensive nature of the industry and the need for innovation and adaptability.

  • Challenges of Starting a Service Bureau: Establishing and maintaining a sustainable additive manufacturing service bureau is difficult, requiring the right team, equipment, business model, and sales strategy.

  • Endeavor 3D's Founding and Strategy: The establishment of Endeavor 3D in 2020, Phil's "all-in" approach to initial investment in equipment (starting with polymers and quickly moving to metal binder jetting), and the rationale behind having capacity before securing high-volume business.

  • Importance of Team and Decision Making: The critical role of a strong, trusted core team in a successful business, and the need for quick, data-driven decision-making, especially in a rapidly evolving industry.

  • Learning from Failure: Phil's philosophical approach to business emphasizes the importance of having a high tolerance for failure and actively pushing boundaries to learn and evolve quickly.

  • Impact of AI on Additive Manufacturing: The potential of artificial intelligence to address the challenge of designing parts specifically for additive manufacturing, particularly for engineers not trained in this area, and the idea of using AI to generate more design iterations ("at bats").

  • Geopolitical Factors and Supply Chain Risk: The potential impact of political climate, tariffs, and supply chain risks on manufacturing, and how local additive manufacturing service bureaus can provide a solution to these challenges

Season 2 / Episode 5

The Origins and Popularization of 3D Printing (The Heller Files)

This episode dives into the fascinating evolution of the term "3D printing", tracing its murky origins and eventual mainstream adoption. While early usage is linked to MIT in the 1990s, it was Stratasys that played a pivotal role in popularizing the term—driven by a need to differentiate its lower-cost Dimension machines from high-end additive manufacturing systems.

Listeners learn how marketing strategy, sales training, and even a “swear jar” for misused terminology helped shape internal language at Stratasys. Meanwhile, the broader industry wrestled with clunky alternatives like “rapid prototyping” and “free form fabrication.”

The real turning point? The expiration of key patents and the rise of prosumer machines like MakerBot and Ultimaker. As these affordable kits hit the market, mainstream media latched onto the catchy and accessible term “3D printing,” propelling it into public consciousness.

Ultimately, the episode argues that while the industry tried to steer the narrative, it was the media—and public fascination with “3D” tech—that cemented the term, reshaping how we talk about everything from hobbyist tools to industrial machines.

Season 2 / Episode 6

Product Positioning in Additive Manufacturing (The Heller Files)

This episode explores the evolving art and science of product positioning in the additive manufacturing (AM) industry, highlighting how companies have adapted their strategies over time to educate markets, differentiate offerings, and manage internal dynamics.

From Rivalry to Relationships

In the 1990s, the AM industry was a battleground of a few fierce competitors. Newcomers often overpromised due to inexperience, and the market felt like a zero-sum game. Fast forward to today, and the tone has shifted—collaboration and cross-company friendships are more common, reflecting a maturing industry with broader market opportunities.

The Challenge of Differentiation

Early AM companies struggled to clearly define their products. Without established terminology, they often created their own language to distinguish between offerings—like “printing a model” vs. “producing a part.” This was especially important to avoid cannibalizing higher-end products with lower-cost alternatives.

Educating the Market

A recurring theme is the critical role of education. From the earliest days of AM, sales teams had to act as both technical and business consultants. Even now, many potential buyers are unaware of AM’s full capabilities. Successful product managers must anticipate buyer needs, guide discovery, and use strategic language to spark interest—even before the buyer knows they have a problem.

Internal Alignment and Friction

Positioning isn’t just external—it affects internal dynamics too. As companies expand product lines, internal competition, politics, and sales channel conflicts can arise. Managing these tensions requires clear communication, thoughtful product segmentation, and alignment across teams to ensure a unified go-to-market strategy.

Season 2 / Episode 7

The Recurring Cycles of Additive Manufacturing (The Heller Files)

This podcast episode,  "The Recurring Cycles of Additive Manufacturing," from AM Insider, explores the challenges and cyclical nature of additive manufacturing adoption 


Key takeaways include:

  1. The "David and Goliath" Problem: The industry faces the ongoing challenge of differentiating between expensive industrial 3D printers (costing $30,000 to hundreds of thousands) and affordable prosumer/consumer models ($500-$2,000) This creates a need to educate customers and manage their expectations, as many are attracted by price but lack understanding of capabilities.

  2. Recurring Industry Cycles: Challenges like customer education and market confusion are cyclical, reappearing with every "quantum jump in either a capability or a price". While the volume of inquiries surged with cheaper printers, the industry now benefits from more experienced salespeople adept at product differentiation.

  3. Historical Context and Prognostications: 

    • Early 3D printing (rapid prototyping) was first showcased at CAD/CAM shows like Autofact in the 1990s. Its primary purpose was to validate designs from expensive CAD systems, as advanced simulation tools were not yet common.

    • Many "prognostications" about additive manufacturing's future (e.g., printing an oven knob at home) that circulated in the 90s' B2B space are now being reiterated by new entrants in the consumer market, often unaware of the industry's history. This influx of publicity, though creating "extra work" for established professional companies due to unqualified calls, ultimately helps grow the industry by introducing more people to the concept of additive manufacturing.

  4. Future Evolution: The next significant "quantum leap" in the industry is expected to be in the capability of affordable machines, not just further price reduction. This could involve machines combining smooth surface finish, color, and mechanical performance at lower price points, alongside the development of useful content that leverages these advanced capabilities. The goal is to evolve technologies for better output in profitable hardware.


Season 2 / Episode 8

Rising Tides (The Heller Files)

This episode of AM Insider, hosted by Justin Hopkins and Dustin Kloempken, dives deep into the cyclical nature of innovation and adoption within the additive manufacturing industry. The discussion explores the recurring challenges and breakthrough moments that have shaped its journey from the early days to the present.


I. Innovation Cycles in Additive Manufacturing (AM)
The AM industry evolves in waves, with renewed excitement and innovation every 7–10 years. Companies have shifted from a “build it and hope” mindset to a market-first approach, identifying customer needs before developing products. Early sales often involved overpromising, but today’s focus is on targeted, strategic product development.


II. The Power of Influencers and Advisors
Industry growth is driven not just by technology, but by trusted voices—visionaries and advisors who shape perception and build momentum. In the past, reliable information was scarce. Now, respected figures and platforms help validate and promote AM technologies.


III. “Rising Tide” Moments in AM
Key breakthroughs have propelled AM into the spotlight:

  • Post-Recession Media Boom (Early 2010s): A surge in 3D printing coverage raised public awareness.

  • GE Leap Nozzle (2011–2012): GE’s use of metal AM for a jet engine nozzle proved the technology’s real-world viability, especially for end-use parts. It shifted the narrative from cost savings to transformational manufacturing and spurred major investments.

  • HP’s Market Entry: HP’s involvement brought credibility and scale, boosting global adoption.

  • Obama’s 2013 State of the Union: Mentioning “America Makes” elevated AM to national attention.


IV. Plastics vs. Metals and What’s Next
While plastics dominate in volume, metal AM has seen faster ROI-driven growth, especially in low-volume, high-value applications. The next leap is expected within five years, driven by advances in materials, surface finish, and repeatability.

Season 2 / Episode 9

Additive Manufacturing’s Evolution and Future (The Mortzfield Files)

This episode of AM Insider features a special discussion on the history and evolution of the additive manufacturing (AM) industry. Hosts Justin Hopkins and Dustin Kloempken welcome Kevin Mortzfield, an industry veteran who began his career in late 1994, to share his extensive experience.

Kevin Mortzfield's background includes working at 3D Systems as an associate applications engineer, where he started with stereolithography (SLA) on machines like the SLA 250. He then moved to Masco Corporation, running various 3D printing technologies (SLA, SLS, Objet) and managing their R&D facility as a shared service for business units like Delta Faucet and Liberty Hardware. Later, he transitioned to the software side, working for Live Software and currently serving as a solutions engineer at Autodesk, with a focus on Fusion Additive and NetFabb Additive products. This diverse experience allowed him to witness the industry's progression from sales to customer, and then to software development and education.

The discussion covers several key aspects of AM's journey:

  • Terminology Evolution: Kevin notes that when he started, it was primarily called rapid prototyping, which was a broader term. The term 3D printing emerged about ten years later, emphasizing the layer-by-layer build process, followed by additive manufacturing, which now encompasses a wider range of applications, including end-use parts.

  • Early Applications and Challenges: In the early days, AM was used for form-fit parts and visualization, such as an eight-cylinder engine block that helped identify an interference in a water jacket. Significant challenges included Unix-based software that required manual input and high-end Silicon Graphics workstations. CAD files were often problematic, with issues like bad formats, holes in models, and incorrect parameters leading to distorted shapes or excessively large files. Support removal was also difficult, as solid plastic supports could easily crack parts.

  • Technological Breakthroughs: Kevin highlights metal additive manufacturing (direct metal 3D printing) as a major game-changer, allowing for the creation of metal components directly from a 3D printer. The entry of big-name companies like HP into the 3D printing space also brought significant public attention and legitimacy to the industry. The evolution of software from OEM-specific to independent solutions (like Materialise and NetFabb) and eventually integration into CAD packages (like Autodesk Fusion Additive) has greatly enhanced usability and efficiency.

  • Successful "Boring" Applications: The episode touches on applications that, while not always glamorous, have proven highly successful and valuable. These include investment casting patterns for complex metal parts (like those used by SpaceX for rocket bodies) and injection molding with conformal cooling lines, which significantly improve manufacturing processes and reduce costs.

  • Staying Current and Industry Impact: With the rapid proliferation of different 3D printers—from hobbyist machines to high-end production systems—Kevin emphasizes the importance of staying informed through newsletters (e.g., Additive Manufacturing Media, TCT Magazine, 3D Printing Industry) and attending trade shows like Rapid and AMUG. He stresses that AM has profoundly impacted various industries, including healthcare, manufacturing, and design, becoming an indispensable tool.

  • Future Outlook: Looking ahead, Kevin predicts exciting developments in bioprinting (organs, skin) within 5-10 years, as well as large-scale 3D printing in construction for houses and bridges. The conversation also delves into the grow